Symposium on Healthcare Internet and E-Commerce

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  Overview

Day One

Day Two

Day Three

Day Four

Day Five

Day Six

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Curriculum : Day Four - Wednesday, August 23

8:00 a.m.

Introduction to Day Four

David A. Shore, Ph.D.
Associate Dean
PricewaterhouseCoopers Director, and Executive Director,
Center for Continuing Professional Education
Harvard School of Public Health, and Colloquium Co-Chair

 

8:15 a.m. UNIT X

Cyberbranding – A Brand New Day in Healthcare

David A. Shore, Ph.D.
Associate Dean
PricewaterhouseCoopers Director
and Executive Director, Center for Continuing Professional Education
Harvard School of Public Health
Hardcopy Available in Workbook

10:00 a.m.

10:15 a.m.

BREAK

UNIT XI

Case Studies on Creating Proactive Health Plan and Health System Web Sites

John Halamka
Chief Information Officer
CareGroup Healthcare System
Presentation Material

Patricia Simmons, M.D.
Chair, HealthOasis.com
Chair, Mayo Medical Ventures
Trustee, Mayo Clinic and Mayo Foundation
Presentation Material

Noreen Young
Director of Marketing and Communications
Blue Cross/Blue Shield of Massachusetts
Presentation Material

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12:00 noon


1:30 p.m.

LUNCHEON DISCUSSION GROUPS
The Harvard Faculty Club

UNIT XII

Consumerism, the Empowered Patient and the Internet –
The Use of Diagnostic and Therapeutic Devices

Molly Joel Coye, M.D., M.P.H.
Founder and Chief Executive Officer
The Health Technology Center, and PricewaterhouseCoopers
Senior Fellow, Institute for the Future
Presentation Material

Stephen J. Brown
Chief Executive Officer
Health Hero Network
No Presentation Materials

Randall Burt
President and Chief Executive Officer
Alere
Presentation Material

Harry R. Soza
President and Chief Executive Officer
Resolution Health Strategies
Presentation Material

John Gaines
VP of Strategic Alliances
Confer Software, Inc.
Presentation Material

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3:15 p.m.

3:30 p.m.

BREAK

UNIT XIII

To Err is Human – Healthcare Internet Strategies in Enhancing Quality and Avoiding Medical Errors Communications for Business & Health, and Editor, Internet Healthcare Strategies

David W. Bates, M.D., M.Sc.
Medical Director, Clinical and Quality Analysis, Partners HealthCare Systems
Chief, Division of General Medicine
Brigham and Women’s Hospital, and
Associate Professor of Medicine
Harvard Medical School
Presentation Material

Robert A. Greenes, M.D., Ph.D.
Professor of Radiology
Harvard Medical School
Professor (Medical Informatics)
Harvard-MIT Division of Health Sciences & Technology
Director, Harvard-MIT-NEMC
Training Program in Medical Informatics
Presentation Material

 

5:30 p.m.

8:00 p.m.

ADJOURNMENT

Optional Evening at the Movies
featuring the "Pirates of Silicon Valley"(TNT, 1998)

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